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“After an extensive review of branded entertainment measurement groups, Newcast has
aligned with iTVX due to their shared philosophy on the need for clear value metrics.”
Dave Ehlers
President of Newcast,
EVP Managing Director at ZenithOptimedia
“Partnership with iTVX enhances our existing measurement tools and allows Newcast to
deliver best practices and true category insights to our clients, ensuring brand
personality is aligned with content and opportunity through impactful investments,”
Susan Joseph Smith
SVP Managing Director at Newcast
“There’s a big appetite for marketers to maximize their investments and the digital
space offers strong, cost effective, opportunities to execute innovative integrations.
We selected iTVX because they place a premium on brand integrations as a viable tactic
and we need to be sure we have our hands around solid ways to subjectively quantify
branded entertainment impact.”
Mary Shirley
Director Digital Client Services at Horizon Media
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