iTVX

 Management Perspectives

After a career that has spanned 25 plus years in the entertainment industry, Frank Zazza realized that, the growing market of branded entertainment and product placement valuation was fairly untouched. Known as "the pioneer in product placement", he orchestrated over 100,000 TV and Film placements. Mr. Zazza put his expertise and knowledge to work to develop the iTVX Expert System which would measure the value of Product Placement and Branded Entertainment in various media formats.

Realizing that the market for this type of industry valuation was limitless, Frank developed and fostered a global marketing strategy and strategic relationships throughout the industry, all in order to bring to life the concept of a standardized metric system, which would measure the actual value of product placements and branded entertainment deals.

In 2001, iTVX was born; and immediately began providing clients with an affordable means to understanding the value of their placements in TV and film based media through custom tailored media packages which included customized report data, and software tools that provided remarkable detail and elemental features.

From its conception, iTVX has maintained Zazza’s original vision:
  • Embrace academia as the new media future.
  • Educate your customers as you would your employees, making sure they full understand our offerings, how our programs and packages are developed,, and how they are beneficial to future business endeavors.
  • Develop products that are above industry standards, never stay still and always focus on the big picture.
  • Work together to achieve the goal, teamwork is the essence of success.
  • Create the standard for global product placement and branded entertainment valuation.
iTVX Intelligence

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Brand Consulting BRAND CONSULTING Value your Storyboard
Benchmarks BENCHMARKS
Branded Entertainment