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| The Price for More Chuck: Escalated Product Placement |
| NBC's last-minute renewal of Chuck in May was all about the numbers, so it's not surprising that the network looked to the show's major sponsor, Subway sandwiches, to shoulder a greater burden of the costs. NBC officials have confirmed that their decision to renew the show was made after Subway agreed to (shudder) "step up" its level of brand integration in the show next season.
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| Research Executives Intrigued by Canoe Possibilities |
| Executives at research firms pitching second-by-second ratings data seemed eager Wednesday... |
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| Univision Renews Cox Deal, Brushes Off PPM |
| This week’s news from Univision might be categorized as “the good, the (sort of) bad, and ... |
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| AdMeld Optimizes $8 Million In Funding |
| AdMeld has closed an $8 million round of Series B funding, the ad optimization technology ... |
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| How Much Targeting Is Too Much? |
| Lawmakers are prepping legislation about online privacy and trade groups are tightening se... |
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iTVX.com publishes opinion and accurately reported information from various sources on product placement, branded entertainment, and industry-related stories. Links to content and the quotation of material from other news sources are not the responsibility of iTVX.com.
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Question of the week:
Where is the 'hidden Mickey' located in the new Disney Pixar Movie Up?
Click here to e-mail us your anwser!
Last week's winner: Congrats to Michael from The Bronx, NY, who correctly answered that the 'Rubik's Cube' was the famous puzzle toy found on the keychain of both Julia Roberts and Clive Owen's characters in the movie Duplicity.
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